This Super Bowl commercial is called “Injury Report.” It features CBS Sportcaster Jim Nantz giving the play by play on a man being take on a shopping spree by his girlfriend:

I will admit it… I find grocery, clothes, or any other kind of shopping with my wife painful. It’s not that I despise shopping – I don’t mind it, actually.  I don’t like shopping with my wife for two reasons:

1. I hate following someone else around a store.  I feel like a sheep – awkward and weird.
2. I cannot shop without a purpose: either a list of desired foods or an article of clothing I am after.  My goal is to seek, acquire, and leave.  The more efficient and effective the better.

So, last Sunday when my wife was shopping at the mall, I found a comfortable seat near the fountain and read E-Books on my iPhone.  It was delightful.

However, would I rather watch a football game than spend time with my wife?  Absolutely not. Screw the game – time with my wife is something precious to me that I look forward to.

But, Honey: can we please do something together that doesn’t include shopping?