SUPER BOWL COMMERCIAL REVIEW: Is a man’s last and only source of freedom his automobile?
From the Super Bowl yesterday – a commercial from Dodge/Chrysler called ‘Man’s Last Stand’:
This commercial bothers me. Listen to the guy’s voice as he rhymes out the list of tasks. Dead. Lifeless. Bored. Sad.
Essentially, it is saying that as a man, I have no choice. And most of the things I do, I hate. My life is on autopilot with the only purpose to please the people around me (especially my wife/girlfriend) so that I can be patted on the head and told I am a ‘good boy.’
And, if I do that, as a reward I will be allowed to play with my toy Charger every now and then. Until it’s time to get back to the real world business of pleasing other people.
The tag line is funny: ‘Man’s Last Stand.’ I am assuming this means that men are losing a ‘war’ and we need to fight to maintain our last shard of dignity and masculinity: our wheels. Without them, we are essentially robots set to do the bidding of the more dominant gender: women.
Two questions:
- Is your life like this laundry list of tasks? Are you living a boring but ‘nice’ life?
- If so, do you think a shiny new car will change things back to exciting and fun?
More interesting ‘man ads’ from the Super Bowl tomorrow.
